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FRESH the movie
Posted on June 4, 2009 - by ana

MPR: A great harvest of food movies screening in Minneapolis

Marketing Advertising Blog — VuManhThang.Com

press

FRESH was featured along with Birchwood Cafe in Minneapolis in a great piece by Minnesota Public Radio!

Hundreds of people are expected tonight and tomorrow at Minneapolis screenings of a new movie called “Fresh.” It’s the first of a string of movies due for release this summer about food, and the debate over its place in our lives.

Read the rest below the fold, or on the Minnesota Public Radio website.

//

Hundreds of people are expected tonight and tomorrow at Minneapolis screenings of a new movie called “Fresh.” It’s the first of a string of movies due for release this summer about food, and the debate over its place in our lives.

St. Paul, Minn. — Michael Pollan has been advocating a re-examination of our food system for years in his books such as “The Omnivore’s Dilemma” and “In Defense of Food.” But he said things are about to move to another level – or at least the local movie house with a slew of films.

Some of the films listed by Pollan were “Food Incorporated” which is coming out in June, “Fresh” which is about the foods system, and “Nourish” which is going to be on public television in the fall. Pollan said he thinks that these films are going to expand the conversation quite a bit.

Larger view
Kasper and Pollan

So why all this interest in food all of a sudden? Filmmaker Ana Joanes thinks there are many reasons.

“Food is incredibly intimate,” Joanes said. “I mean some of our strongest childhood memories are about food. It’s so much part of our culture and family life.”

The New York-based filmmaker directed “Fresh,” which is being screened tonight at the Bryant Lake Bowl in Minneapolis and then across town tomorrow at the Riverview Theatre. “Fresh” is the result of two years of work, talking to advocates from the real food movement. Joanes said industrialized food production poses a threat to food safety and community health.

“I mean my business is up significantly over last year.There’s not a lot of restaurants can say that and I think it’s a testament to the interest in local foods and people paying attention to what they are eating.”
- Tracy Singleton

“We have an obesity crisis. We have a diabetes crisis,” she said. “Apparently one in three children are going to develop type II diabetes and in some communities it’s one in two children.”

Joanes said food has become a social justice issue. Her film features Will Allen, a former pro basketball player who now runs a farm in the middle of Milwaukee. In the film Allen states his goals. “That everybody has access to healthy sustainable food, that we don’t say that only rich people can afford it,” he says.

Fresh is being screened in the Twin Cities at least in part because of Allen. He runs seminars as part of his operation. Tracy Singleton, owner of the the Birchwood Cafe in the Seward neighborhood of Minneapolis, heard him speak. She was so inspired she is sponsoring the screenings at the Riverview. She said it fits right in with her restaurant’s mission.

“Our tagline for the Birchwood is good real food,” Singleton said.

The Birchwood works with local organic farmers and cooks all its food from scratch. Singleton said she does it because she believes the food is better, and wants to build a sense of connection between the people who supply her cafe and the people who eat there. She said it’s clear the community wants it too, even in the economic downturn.

“I mean my business is up significantly over last year,” she said. “There’s not a lot of restaurants can say that and I think it’s a testament to the interest in local foods and people paying attention to what they are eating.”

Larger view
Will Allen

Singleton has been running the Birchwood for almost a decade and a half, and she says all the people in the local food movement are reporting real change going on around them.

“Where the sentiment and the movement and the energy is at now in the Twin Cities, I think a movie like this could be a real jumping off point to the next level,” she said.

Singleton admits the food issue is actually so complicated she’s not sure what that next level would look like.

Splendid Table host Lynne Rossetto Kasper said while there’s always been a cyclical interest in food films, the times do seem to be creating extra interest at present.

“Food’s always political” Kasper said. “It always has been political.”

Kasper said that’s particularly true with the bad economy.

“All of our antennae are up right now,” she said. “Money is of prime concern, security is a prime concern, we no longer trust our government, we no longer feel protected in terms of the safety of our food.”

But Kasper said people should understand there was never a time when food was entirely safe.

Kasper said she hopes the films will encourage a true debate about an immense subject involving everything from culinary custom to agricultural policy.

“I think there will be a dialogue,” she said. “I want to see it encouraged though. I want to hear from the people who believe those pesticides and those fertilizers are necessary. Whether or not you believe in it is one thing. But understanding it is another. There was a time when those pesticides and fertilizers were the greatest blessing those farmers ever had.”

That discussion may begin tonight and tomorrow with the panel discussions after the screenings of “Fresh.”

And if documentaries aren’t your thing consider the much anticipated “Julie and Julia.” It’s got Meryl Streep playing Julia Child in a film about the young woman who tried to cook every recipe in one of Child’s books in a year.

//

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2 Comments

We'd love to hear yours!



  1. Visit My Website

    June 21, 2009

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    Cathy Payne said:

    Thanks for spreading the word! I love that the film emphasizes models that are working in this country! I do believe that by supporting our local farmers and voting with our dollars three times a day we can create a great change in our food system. Join the movement! Make it impossible for unsustainable businesses to maintain status quo.



  2. Visit My Website

    November 2, 2009

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    Clark Blomquist said:

    Hey!! I just stopped by Growing Power today in Milwaukee. I used to live in that neighborhood and want to see it thrive – This FOOD/LIFE/COMMUNITY/REVOLUTION is what the future can be – LET’S DO IT!!!



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