Posted on April 5, 2011 - by

Inspired by FRESH: Sustainable Film Group

Here at FRESH, we love to hear stories of how people have been inspired by the movie’s message and how they are sharing it in their own communities. This is the first in a series of posts exploring transformative FRESH screenings and the people who have made them possible.

After watching Food, Inc., Robert Kenner’s 2008 film revealing the seamy underbelly of America’s industrialized food system, holistic health coach Linda Rasch felt frustrated, angry, and defeated. So when a young farmer at the Twin Cities (Minnesota) CSA where she had been volunteering suggested watching FRESH for a more uplifting take on the issues, Linda was intrigued.

“When I saw the licensing options on the website and all the screening resources there, I thought, ‘What the heck, why not? I’ll show this at my house,’” she says. She looked through her e-mail contacts and invited those she thought might be interested. Twelve people came over for that first screening, bringing food and drinks to share. “Too many for my house, really,” she laughs, “but you make it work!”

That was in December of 2009. Since then, Linda has held a sustainability-themed film group in her home nearly every month. “We typically mix and mingle over food for about an hour, then sit down to watch the movie. We break for coffee and dessert about halfway through, and discuss the film after we’ve finished watching,” Linda explains.

Featured films have included The Real Dirt on Farmer John, Tapped, Ingredients, and The World According to Monsanto. “[The group] really enhances our consciousness of decisions that we make, how everything is interconnected,” says Linda, “and with that awareness comes responsibility.”

In addition to its informational and motivational value, the monthly event has brought people together through their shared interest. “The chemistry of the group is different every time,” Linda says. “It’s great for community-building, relationship-building. Everyone comes away grinning from ear to ear.”

For others considering hosting their own FRESH screening, she recommends taking advantage of the promotional resources FRESH offers, tapping into the networks you already have, and harnessing the excitement generated by the film’s positivity. “You’ll be really surprised at how hungry people are for this kind of film that connects us to the Earth and to our food.”

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    April 5, 2011

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    Bonita Shelby, Certified Clinical Aromatherapist said:

    This is great to know. I just sent out a few emails today asking for hosts to show this and two other similar movies. This inspires me even more to press through to get this info in my communities. We have to do this!
    Thank you sharing!