Owner, Birchwood Cafe
Founder, Growing Power
Will Allen is an urban farmer who is transforming the cultivation, production, and delivery of healthy foods to underserved, urban populations. In 1995, while assisting neighborhood children with a gardening project, Allen began developing the farming methods and educational programs that are now the hallmark of the non-profit organization Growing Power, which he directs and co-founded. Guiding all of his efforts is the recognition that the unhealthy diets of low-income, urban populations, and such related health problems as obesity and diabetes, largely are attributable to limited access to safe and affordable fresh fruits and vegetables. Rather than embracing the “back to the land” approach promoted by many within the sustainable agriculture movement, Allen’s holistic farming model incorporates both cultivating foodstuffs and designing food distribution networks in an urban setting. Through a novel synthesis of a variety of low-cost farming technologies – including use of raised beds, aquaculture, vermiculture, and heating greenhouses through composting – Growing Power produces vast amounts of food year-round at its main farming site, two acres of land located within Milwaukee’s city limits. Recently, cultivation of produce and livestock has begun at other urban and rural sites in and around Milwaukee and Chicago. Over the last decade, Allen has expanded Growing Power’s initiatives through partnerships with local organizations and activities such as the Farm-City Market Basket Program, which provides a weekly basket of fresh produce grown by members of the Rainbow Farmer’s Cooperative to low-income urban residents at a reduced cost. The internships and workshops hosted by Growing Power engage teenagers and young adults, often minorities and immigrants, in producing healthy foods for their communities and provide intensive, hands-on training to those interested in establishing similar farming initiatives in other urban settings. Through these and other programs still in development, Allen is experimenting with new and creative ways to improve the diet and health of the urban poor.
Will Allen received a B.A. (1971) from the University of Miami. After a brief career in professional basketball and a number of years in corporate marketing at Procter and Gamble, he returned to his roots as a farmer. He has served as the founder and CEO of Growing Power, in Milwaukee, Wisconsin, since 1995 and has taught workshops to aspiring urban farmers across the United States and abroad.
Fred Haberman is president and co-owner with his wife Sarah Bell Haberman of Haberman & Associates Inc. (HAI), a Minneapolis-based public relations firm whose mission is to support pioneers who are positively changing the way business is done.
Currently, HAI is the lead brand PR firm for Volvo Cars of North America, and manages consumer campaigns for Room & Board, the Bancroft Arnesen Expeditions, Organic Valley and Whole Foods. HAI also leads PR programs for a variety of pioneering high-tech and medical-tech companies, such as Guidant, Stellent, Nistevo, Mozilla Foundation’s Firefox Web browser and MTS Systems.
In addition to leading PR campaigns for hundreds of emerging growth companies, Fred also has served as management consultant for dozens of companies.
Before co-founding HAI, Fred worked at Wells & Miller Public Relations, where he co-managed the international media relations program for Federal Express. He then went on to co-manage on-sight operations in Kazakhstan for U.S. Asian Enterprises. This experience awakened a passion for adventure travel, which prompted Fred to form a wilderness travel company and lead numerous remote wilderness excursions to Nepal, Kazakhstan, Canada and New Zealand.
Fred is a graduate of the University of Wisconsin-Madison and holds a Bachelor of arts degree in history.
Professor Emeritus of Agricultural Economics
University of Missouri Columbia
College of Agriculture, Food and Natural Resources