Synopsis & Details
FRESH Synopsis
FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.
Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.
FRESH Details
Total running time: 72 minutes
Production Year: 2009
Produced and Directed by: ana Sofia joanes
Edited by: Mona Davis
Director of Photography: Valery Lyman
Music: David Majzlin
Sound Design: Eric Milano
Mixing: Tom Paul
Poster Design: Seltzer Studio Graphics
Extended Biographies can be found on the Crew Bios Page
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- "We all just watched FRESH...and we were mesmerized and empowered. Every American needs to see this. You will capture hearts with this. I can't wait to sit in an audience watching this. It is absolutely masterful. "
- Joel Salatin - "FRESH brings more of the solutions and ideas for positive change to the table while Food Inc. focuses on the overwhelming power of industrial ag, its problems and challenges, leaving the viewer very troubled."
- Mike Callicrate - "My organization will be showing FRESH in our community in the coming year in order to inspire others to think creatively about how we shift toward a healthier, more humane, locally-based food system."
- Joan Nelson - "If Food Inc. was your wake up call, Fresh, The Movie is your call to action. Fresh's strength is that it shows the incredible creativity of individuals who are devoting their lives to producing food differently."
- EcoSalon.com - "We all know about the problems with the American food system, but what about the
solutions? FRESH is a bracing, even exhilarating look at the whole range of efforts underway to renovate the way we grow food and feed ourselves."
- Michael Pollan - "FRESH is just that--an upbeat and wonderfully fresh look at our food system and how to make it work better for the health of humans and the planet. It’s a must see for everyone who eats." - Marion Nestle
- "FRESH is a rich and inspiring meal, offering not only a serious look at where we are and a useful primer on how we got there, but also repeated heart-lifting demonstrations that there are ways to produce food that are safer, kinder and more natural." - Joan Gussow
- "Where FRESH departs from FOOD, INC, The Omnivore's Dilemma, and most other food documentaries of late, is that FRESH is downright hopeful." - FairFoodFight.com
- "We all just watched FRESH...and we were mesmerized and empowered. Every American needs to see this. You will capture hearts with this. I can't wait to sit in an audience watching this. It is absolutely masterful. "
