Press
Less judgmental than many good-for-you filmmakers, Ms. Joanes casts a sympathetic eye on farmers under contract to the giants of agribusiness and acknowledges the challenge of transitioning to more sustainable methods. Neither does she ignore the class barrier to healthy eating, profiling the formidable Will Allen, an urban farmer in Milwaukee who is aggressively combating the paucity of food choices in poor neighborhoods. Read more here…
“Fresh’’ may be righteous (as well as right), but it’s not unrealistic. In the realm of advocacy documentary, that’s no small thing. Also, let the record show, not once in the course of the movie is the word “locavore’’ used. Read more here…
“Highly recommended as a springboard for discussion and inspiration for sustainable living projects. Beautifully filmed… Fresh looks at the hazards of industrial farming vs. the benefits of small-scale sustainable farming, and how some farmers have moved away from large-scale food production ” Read more here…
“One of a pair of food documentaries making the rounds this summer, Fresh, The Movie, in contrast to Food Inc. (reviewed here last week) presents a vision of the possible by profiling heroes all over the country who are changing the way we eat. If Food Inc. was your wake up call, Fresh, The Movie is your call to action..” Read more here…
Fresh prefers to focus on the few who are doing it right, instead of parading the overweight bodies we already know…a necessary genealogy of the “we are what we eat” cliché, a welcome reminder of how eating is the inadvertent daily exercise of politics.
If I were a cow, I’d want to live on Joel Salatin’s sustainable farm in Virginia. A worm? Give me farmer-activist Will Allen’s rich soil in Wisconsin any day. Of course, it would help to see their operations to understand my convictions. Short of traveling there, you can watch Fresh (Ripple Effect Productions, 2009) a new film that champions a few motivated people who are re-inventing our food system from one based on industrial agriculture to one rooted in, well, the earth. Read more here…
Fresh, a 70-minute outing by Swiss-born filmmaker Ana Sofia Joanes, deserves its title, in the sense that it offers a fresh break from the tedium of witnessing one food-industry devastation after another. By a long shot, this ray of hope represents the film’s greatest asset — the streak of originality that not only makes Fresh pleasant to watch, but gives one a sense of unlimited potential for growth and social change within the food system. Read more here…
Given all the recent discussion on this blog about agriculture, horticulture, and sustainability, it seems fitting to recommend a little film that is touring the country right now: Fresh, a movie about sustainable agriculture. Read more here…
Enough about ‘Food, Inc.’ A new indie film about local, small-scale farmers is allowing people to host screenings in their living rooms — which is exactly what our writer did. Talk about a theater near you. Read more here…
This film is incredible!! I mean like drop your jaw, shed a tear, inspire you to get involved incredible! Read more here…
- Press
-
Get the latest news on our movie & movement:
Join the Movement
- "We all just watched FRESH...and we were mesmerized and empowered. Every American needs to see this. You will capture hearts with this. I can't wait to sit in an audience watching this. It is absolutely masterful. "
- Joel Salatin - "FRESH brings more of the solutions and ideas for positive change to the table while Food Inc. focuses on the overwhelming power of industrial ag, its problems and challenges, leaving the viewer very troubled."
- Mike Callicrate - "My organization will be showing FRESH in our community in the coming year in order to inspire others to think creatively about how we shift toward a healthier, more humane, locally-based food system."
- Joan Nelson - "If Food Inc. was your wake up call, Fresh, The Movie is your call to action. Fresh's strength is that it shows the incredible creativity of individuals who are devoting their lives to producing food differently."
- EcoSalon.com - "We all know about the problems with the American food system, but what about the
solutions? FRESH is a bracing, even exhilarating look at the whole range of efforts underway to renovate the way we grow food and feed ourselves."
- Michael Pollan - "FRESH is just that--an upbeat and wonderfully fresh look at our food system and how to make it work better for the health of humans and the planet. It’s a must see for everyone who eats." - Marion Nestle
- "FRESH is a rich and inspiring meal, offering not only a serious look at where we are and a useful primer on how we got there, but also repeated heart-lifting demonstrations that there are ways to produce food that are safer, kinder and more natural." - Joan Gussow
- "Where FRESH departs from FOOD, INC, The Omnivore's Dilemma, and most other food documentaries of late, is that FRESH is downright hopeful." - FairFoodFight.com
- "We all just watched FRESH...and we were mesmerized and empowered. Every American needs to see this. You will capture hearts with this. I can't wait to sit in an audience watching this. It is absolutely masterful. "
