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Less judgmental than many good-for-you filmmakers, Ms. Joanes casts a sympathetic eye on farmers under contract to the giants of agribusiness and acknowledges the challenge of transitioning to more sustainable methods. Neither does she ignore the class barrier to healthy eating, profiling the formidable Will Allen, an urban farmer in Milwaukee who is aggressively combating the paucity of food choices in poor neighborhoods. Read more here…



“Fresh’’ may be righteous (as well as right), but it’s not unrealistic. In the realm of advocacy documentary, that’s no small thing. Also, let the record show, not once in the course of the movie is the word “locavore’’ used.  Read more here…




While “Food, Inc.” raised awareness about the consequences of consolidation, “Fresh” advances the argument by talking about solutions. Joanes advocates the move to more manageable, smaller farms, though still large enough to produce for a large region. Read more here…


“Highly recommended as a springboard for discussion and inspiration for sustainable living projects. Beautifully filmed… Fresh looks at the hazards of industrial farming vs. the benefits of small-scale sustainable farming, and how some farmers have moved away from large-scale food production ” Read more here…


“One of a pair of food documentaries making the rounds this summer, Fresh, The Movie, in contrast to Food Inc. (reviewed here last week) presents a vision of the possible by profiling heroes all over the country who are changing the way we eat. If Food Inc. was your wake up call, Fresh, The Movie is your call to action..” Read more here…


Fresh could very well have succumbed to the pretension, browbeating, negativity and other pitfalls that all too often punctuate liberal-driven efforts in defense of our beleaguered planet. But it didn’t. Instead, director Ana Sofia Joanes took a hot topic – sustainable food – and swept away the trendy, buzzword glitter to explain a simple but incredibly serious problem and then, refreshingly, articulate a practical solution. Read more here…


Fresh prefers to focus on the few who are doing it right, instead of parading the overweight bodies we already know…a necessary genealogy of the “we are what we eat” cliché, a welcome reminder of how eating is the inadvertent daily exercise of politics.



If I were a cow, I’d want to live on Joel Salatin’s sustainable farm in Virginia. A worm? Give me farmer-activist Will Allen’s rich soil in Wisconsin any day. Of course, it would help to see their operations to understand my convictions. Short of traveling there, you can watch Fresh (Ripple Effect Productions, 2009) a new film that champions a few motivated people who are re-inventing our food system from one based on industrial agriculture to one rooted in, well, the earth. Read more here…



Fresh, a 70-minute outing by Swiss-born filmmaker Ana Sofia Joanes, deserves its title, in the sense that it offers a fresh break from the tedium of witnessing one food-industry devastation after another. By a long shot, this ray of hope represents the film’s greatest asset — the streak of originality that not only makes Fresh pleasant to watch, but gives one a sense of unlimited potential for growth and social change within the food system. Read more here…


Taking on similar themes as “Food Inc.,” “King Corn” and “Fast Food Nation” comes “Fresh,” a documentary by Ana Sofia Jones that not only explores and explains the crises facing Americans and what they eat, but more importantly, showcases farmers and purveyors actively doing things to change the broken system. Read more here…


Given all the recent discussion on this blog about agriculture, horticulture, and sustainability, it seems fitting to recommend a little film that is touring the country right now: Fresh, a movie about sustainable agriculture.  Read more here…


Enough about ‘Food, Inc.’ A new indie film about local, small-scale farmers is allowing people to host screenings in their living rooms — which is exactly what our writer did. Talk about a theater near you. Read more here…



This film is incredible!! I mean like drop your jaw, shed a tear, inspire you to get involved incredible!  Read more here…



A starter of activism? Yes, ma’am, and how would you like your polemic? Over easy? Ana Sofia Joanes’ low-fi “Fresh” pits food rebels of modest means against the vastness of the petrochemical-driven industrial-farming-based food chain and hopes to inspire a rebellion. Read more here…
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