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FRESH the movie

Posts Tagged ‘FRESH Heroes’


Posted on July 12, 2010 - by Lisa Madison

FRESH Heroes: Rain Lily Farm

FRESH Heroes: Rain Lily Farm, TX from ana joanes on Vimeo.

Who said you can’t live in the country AND in the middle of the city at the same time? I know sounds kind of contradictory until you visit Rain Lily Farm in Austin. I’ve visited quite a few farms in the past few years, and I got to say that I just fell in love with this one, and with the three wonderful women who are making it happen, Stephanie Scherzer (in this video), her partner in Farmhouse Delivery, Elizabeth Winslow and Kim Beal.
Go visit if you live in or near Austin and check out their delivery and landscaping business.

farmhousedelivery.com/
rainlilydesign.com/home1.html

Best,

Ana Joanes
Director, FRESH

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Posted on July 1, 2010 - by Lisa Madison

FRESH Heroes: Marla Camp

This video was taken as part of Eat Local Week, December 5 – 12 (one of Central Texas’ most prolific growing seasons!).

FRESH Heroes: Marla Camp, Edible Austin from ana joanes on Vimeo.

Marla Camp is my kind of woman! She seems to get way more done than I could ever dream of and does so smiling. Marla is the editor of Edible Austin and she introduced me to some incredible people (some of them also portrayed in a FRESH Hero video) in this city that truly keeps it weird. Last December, she organized a HUGE screening of FRESH as part of a week-long celebration of all that’s local and delicious. If you ever plan of visiting Austin, I would consider skipping South By Southwest (music and film festival) and go, instead, during Marla’s amazing food and drink extravaganza (which last year included a bike tour of local farms, cocktails competition, coffee and tea sampling, tons of local restaurants specials, and so much more.) Marla is a true champion of the local and sustainable food movement and her work is invaluable. Thanks Marla!

Learn more about Edible Austin: edibleaustin.com/content/index.php

Best,

Ana Joanes
Director
FRESH

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Posted on November 19, 2009 - by ana

FRESH Heroes: Trina Paulus

Age is a state of mind folks! Or it sure is for Trina.

I’m not sure I could keep up with this amazing, energetic, passionate, creative (I could go on with the list of adjectives!) woman. Trina claim to fame is a beautiful children (and adult) book called HOPE FOR THE FLOWERS.

http://www.hopefortheflowers.org/

She’s working on a sequel while all-heartedly promoting a REALLY important document: the IAASTD Global Report, Agriculture at the Crossroads. Over 400 experts from over 100 countries worked for 4 years on this report which concluded that is will be small scale organic agriculture that will feed the world. Surprise???!! This report was funded by the World Bank, facilitated by all the UN agencies, and pushed by Monsanto, Sygenta, and big Ag until they saw that the conclusion was not going in their favor.
For the full report: agassessment.org
hopefortheflowers.org

Trina Paulus from ana joanes on Vimeo.

Remember! We want to feature your FRESH Heroes here too! Please send us your videos! See our requirements here: http://www.freshthemovie.com/2009/11/12/share-your-hero/

Best,

ana

TrinaPaulusstripe&yellowfooter

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Posted on November 12, 2009 - by Lisa Madison

FRESH Heroes: Climbing poeTree

Poetry that can move your soul, inspire and educate. I was totally transfixed by Alixa’s and Naima’s multimedia performance about water. These beautiful women cannot be easily contained. Depending on who you ask, you might hear about Alixa and Naima as mural painters, rabble-rousers, or “exterior” decorators. They are as notorious for their fist-raising performances as they are for their arts-based political education workshops; as recognized for their visual art as they for Fashion Statement, their line of silk-screened clothing. Basically, Alixa and Naima are poets who moonlight as street artists, and infiltrate public schools and prisons with infectious ideas of how people can shape their own destinies.
www.climbingpoetree.com

Climbing poeTree from ana joanes on Vimeo.

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Posted on November 12, 2009 - by ana

Share your Hero

By: ana Sofia joanes, Director, FRESH

FRESH has launched a blog! We’ll be sharing everything from FRESH Recipes to News From The Field which highlights the incredible experiences that we hear from our supporters when they bring FRESH to their communities.

In this blog we will highlight FRESH Heroes, the people who we encounter in our journey toward a more sustainable food system. I was inspired to share these stories after hearing a speech by Julia Butterfly Hill. Julia is best known for living in a 180-foot-tall, roughly 1500-year-old California Redwood tree for two years to prevent loggers of the Pacific Lumber Company from cutting it down. Talk about commitment! I felt very small.

Julia, as if reading my mind, told the audience that we shouldn’t look at the speakers and think “I couldn’t be up there speaking, I’m not as smart, I can’t do what they’re doing.” She reminded us that each of us need to find our place, our role in the world and this was the most meaningful contribution we could offer. I felt tremendously inspired to acknowledge my qualities and strengths and to find ways to use them to participate in creating change. This feeling sustained me throughout the making of FRESH.

FRESH has now been screened to thousands of people through our activist-supported distribution model and I continue to meet many more amazing people who inspire and motivate me. These people should be celebrated!  I decided to share all these great encounters so you too can learn about all the amazing work that’s being done around the country. You can view my first FRESH Hero video here.

Please share your OWN local heroes with me and the FRESH community. Send us your videos! Here are the rules:

  1. Make a video. Keep it short (no longer than 3min)
  2. Ask three questions: What’s your name and project?  What brings you to this work or what motivates you? and What makes your work so gratifying? Feel free to improvise!
  3. Upload to Vimeo or YouTube
  4. Send Lisa@freshthemovie.com the link and a one paragraph description with the link to your hero’s website if there’s on
  5. You’ll get a message from us if your video is posted on the FRESH website so you can share with everyone!

Best,

ana
Director, FRESH
www.FRESHthemovie.com

PS: Host a screening! It’s the best way to start the conversation about sustainable food in your community and you can gather all your FRESH Heroes in one place!

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    • "We all just watched FRESH...and we were mesmerized and empowered. Every American needs to see this. You will capture hearts with this. I can't wait to sit in an audience watching this. It is absolutely masterful. "
      - Joel Salatin
    • "FRESH brings more of the solutions and ideas for positive change to the table while Food Inc. focuses on the overwhelming power of industrial ag, its problems and challenges, leaving the viewer very troubled."
      - Mike Callicrate
    • "My organization will be showing FRESH in our community in the coming year in order to inspire others to think creatively about how we shift toward a healthier, more humane, locally-based food system."
      - Joan Nelson
    • "If Food Inc. was your wake up call, Fresh, The Movie is your call to action. Fresh's strength is that it shows the incredible creativity of individuals who are devoting their lives to producing food differently."
      - EcoSalon.com
    • "We all know about the problems with the American food system, but what about the solutions? FRESH is a bracing, even exhilarating look at the whole range of efforts underway to renovate the way we grow food and feed ourselves."
      - Michael Pollan
    • "FRESH is just that--an upbeat and wonderfully fresh look at our food system and how to make it work better for the health of humans and the planet. It’s a must see for everyone who eats." - Marion Nestle
    • "FRESH is a rich and inspiring meal, offering not only a serious look at where we are and a useful primer on how we got there, but also repeated heart-lifting demonstrations that there are ways to produce food that are safer, kinder and more natural." - Joan Gussow
    • "Where FRESH departs from FOOD, INC, The Omnivore's Dilemma, and most other food documentaries of late, is that FRESH is downright hopeful." - FairFoodFight.com
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