FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.
Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.
Total running time: 72 minutes
Production Year: 2009
Produced and Directed by: ana Sofia joanes
Edited by: Mona Davis
Director of Photography: Valery Lyman
Music: David Majzlin
Sound Design: Eric Milano
Mixing: Tom Paul
Poster Design: Seltzer Studio Graphics
Extended biographies can be found on the Bios Page